The Your Metres Matter fundraising campaign has raised over $10,000 in the first week of campaign to help revitalize the Jackson Creek Trail in Peterborough, Ontario
In just over one week since launching the Your Metres Matter fundraising campaign, the community has raised $10,600 to help revitalize the Jackson Creek Trail in the heart of Peterborough, Ontario.
The Your Metres Matter campaign is raising funds to resurface and repair points of erosion on the Jackson Creek Trail so that it continues to be accessible and safe for all trail users. Each $50 donation helps to revitalize one metre of trail.
“More than ever, people are accessing trails to get exercise, boost their mental health, relieve stress, and spend quality time with family,” explains Dan Marinigh, CAO at Otonabee Conservation, “During the pandemic, the trail is seeing an increase in use as many residents seek the calm of nature nearby, and have taken up hobbies like birdwatching, hiking, dog walking, biking, and cross-country skiing. The trail is in need of repairs to restore its longevity.”
The Your Metres Matter Community Challenge also launched last week; it encourages groups to raise funds and challenge each other in a friendly community competition. So far, Runner’s Life, Peterborough Nordic Club, Wild Rock Outfitters, and the board and staff at Otonabee Conservation have taken the challenge, already collectively helping to raise $6,500 for the campaign, which translates to 130 metres of trail.
“We are so grateful for the support we are receiving, and especially from the groups and community members who regularly utilize the trail; the response we are having with this friendly community competition unites us with a common goal to care for and revitalize a trail we all love.”
– Dan Marinigh, CAO | Otonabee Conservation –
Each $50+ donation to the Your Metres Matter campaign will receive a charitable tax receipt, photo card, sticker, and a commemorative Jackson Creek Trail badge to wear proudly while visiting the trail. A donation of $500+ dollars (or 10+ metres of trail) will be recognized on a new trailhead sign to be placed along the Trail.
“While we have raised $10,600 in just over one week of the campaign, we still have a ways to go,” explains Marinigh, “As of December 8th, we have raised enough to repair 211 metres of trail; the Jackson Creek Trail is 4,500 metres long so we encourage more groups to join our Community Challenge and more trail enthusiasts to consider a donation or a gift to the trail lover on their holiday list this year.”
For more information contact:
Karen Halley | Communications & Marketing Coordinator
email@example.com | 705-745-5791 Ext. #224